BRAND STRATEGY
Find clarity, communicate with confidence, and attract the right people to your work.
Brand strategy sessions + mini-manual
Brand strategy is about understanding who you are, what you stand for, and how you show up in the world. Organisations and projects are living systems that evolve, and a strong brand helps you communicate consistently while staying adaptable. Through a series of structured strategy sessions, we’ll explore your positioning, audience, messaging, and attributes to create a solid foundation that guides everything you do.
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You're a growing organisation or project that’s evolved, and your brand no longer reflects who you are now or where you're headed.
You’ve been doing meaningful work but struggle to articulate it in a way that truly resonates with the right people.
You're launching a new initiative and want a strong foundation that aligns with your values and vision.
Your messaging feels inconsistent across different platforms and you need a clear, unified voice.
You’re transitioning or expanding into new areas and want your brand to reflect this evolution authentically.
You’ve never had a defined brand, beyond a logo, and need to build a foundation that supports your growth.
You’re developing a project, such as a real estate development, and need a brand that can stand alone or complement an existing identity.
You’re feeling disconnected from your brand and need a strategic refresh to bring clarity and confidence to your communications.
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90-minute strategy sessions – Tailored sessions that explore your positioning, audience, and messaging using proven strategic brand and regenerative frameworks and principles.
Brand positioning framework – A clear articulation of your unique value, audience needs, and key differentiators.
Messaging guidelines – A practical guide to ensure consistency across all communication channels.
Brand attributes and personality – Defining the essence of your brand to create authentic and resonant messaging.
A mini brand manual – A concise, actionable reference document to guide your team in using your brand effectively.
Let’s connect on what you need—book a 1-on-1 or share some details about your situation.
Visual identity collaboration
Bringing your brand to life visually is a crucial step in making it memorable and engaging. I collaborate with talented visual designers—whether from my network or yours—to help create a visual identity that aligns with our brand work and resonates with your audience. Together, we create a cohesive visual language that supports your messaging and strengthens your presence.
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Your current visuals no longer reflect the evolution of your organisation, and you need a refresh that feels aligned and exciting both internally and externally.
You’re starting fresh and want to ensure your visual identity is a true reflection of your values and vision.
You have an existing brand but need help refining and applying it consistently across all platforms.
You're looking to collaborate with a designer but need guidance to ensure the process stays true to your strategic goals.
You want a brand that excites your team and stakeholders, something you’re eager to share with the world.
You want your visual identity to be both beautiful and functional, supporting your brand’s growth and adaptability.
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Creative direction and guidance – Translating your brand strategy into a clear visual identity brief.
Designer collaboration – Working closely with visual designers to align your visuals with your brand story.
Visual identity elements – Recommendations for logos, colours, typography, and other key brand elements.
Application examples – Practical guidelines on how to apply your brand visually across different touchpoints.
Brand alignment check – Ensuring your new visuals integrate seamlessly with your messaging and overall strategy.
Let’s connect on what you need—book a 1-on-1 or share some details about your situation.
BRAND STRATEGY CASE STUDY:
Weaving together place, purpose, and potential in Greece
FAQs
What is ‘brand’ and why is it important?
Think of brand strategy as the art of understanding who you are and what you do in relation to the world around you. We’re naturally drawn to people who are authentic, interesting and unique. Organisations and projects are the same. We’re able to find our natural attractors — the people who are picking up what we’re putting down — when we understand who we are and we communicate it consistently.
How is the work you do ‘regenerative’?
All of my work is guided by regenerative principles, you can read more about this here. This helps move our communication from being extractive and playing on people’s fear to narratives that help create the conditions for real, systemic change.
I do this by looking for patterns within your organisation and helping you to design brand, messaging, and all types of content that will evolve with you.
I believe that communication should aim to go beyond being engaging and interesting, and actively help develop people, where appropriate.
What’s your process like?
I’ll facilitate a number of brand strategy workshops online for you and a small number of key people. During these workshops, we’ll go through exercises and frameworks that I’ve developed from the Regenesis Institute as well as well-established, innovative strategic frameworks from the likes of The Futur and Mark Pollard.
At the end of this, I give you a brand mini-manual, complete with examples of how to use all of your new messaging across many different channels.
I can also collaborate with a visual designer in my network, or one of your own, to incorporate a visual identity refresh — logo, colours, fonts, iconography — and how everything works seamlessly together.
How long does brand development take?
Typically 5 weeks if it is including a visual identity refresh. This is based on 5 strategy sessions done over a period of 2 weeks.
Some clients like to condense the strategy sessions into a few consecutive half days, while others like to take their time and leave a couple of weeks in between sessions for deep reflection.
Generally, 5 × 90 minute strategy sessions with a couple of days in between each seems to be the sweet spot to allow for reflection, keep momentum going, and also make it very doable in your work week.
What does ‘brand’ not include?
There can be a crossover between brand and business development, depending on where your organisation is at.
In our strategy sessions, we’ll be very focussed on who you are and what the experience of working with you is like, as well as deep diving into where your audience is at and what they need.
If you have absolutely zero clue who your audience even is, or you’re in the early stages of deciding ‘what’ it is that you’ll bring to the table (the product or service), it doesn’t mean we can’t work together, some of my exercises might help, but I would need to thoroughly understand where you’re at to see if it’s a fit.
If you mainly need help with more traditional business development work, doing market research to find your customers etc, this isn’t my specific area of expertise.
What’s the cost, and do you offer flexible options for different levels of support?
The cost depends on the level of support you need, including whether you want visual design alongside brand strategy. I offer a more affordable option that focuses on the strategic process and workshops without a full brand book—many clients find this alone incredibly valuable. My approach as a solo freelancer within a network allows me to collaborate with other experts, providing high-level service and expertise at a fraction of the cost of an agency. If you’re unsure what you need, I can help you figure out the right scope for your project.
Curious about regenerating your brand and communications?
If you’re ready to explore how I can help you tell some new stories about your work, pick one of these options to get started:
Ideal if you’re curious but unsure where to begin. We’ll explore where you are, what you need, and whether my services in regenerative communication are the right fit.
If you’d rather jot down a few thoughts and have me take a look, fill out the form below and I’ll review to see if and how I can help, then get back to you with next steps.
Regardless of whether my services work for what you need, hopefully I can help point you in the right direction.
Share some details about you and your work
I’d love to know a little bit about you and the work you do. Share as much or as little as you like, this helps me understand how I can best connect, collaborate, or support you.
Book a call
Let’s connect for a 45-minute discovery call to explore your needs and see how regenerative communication can support your work.
This is a chance to clarify where you are at, what you’re looking for, and map out a potential plan of action. Whether you’re ready to dive in or just exploring options, this call will help define your next steps.