My approach is rooted in regenerative thinking.
The principles below outline how I believe regenerative communications can create conditions for transformative systems change.
While drawing from various influences, my approach is deeply informed by Regenesis Institute and their regenerative design and development framework.
To regenerate is to create
radical positive change,
awaken new spirit and potential,
and return energy to its source.
— Pamela Mang
Regenerative principles in practice
Regeneration is whole
Regenerative communication recognises that nothing exists in isolation. Stories don’t just belong to a single brand, project or person – they are part of an interconnected web of meaning, shaped by both human and nmore-than-human perspectives.
In practice, this means moving beyond linear storytelling to develop more 360° storytelling, bringing in a diversity of voices and acknowledging interdependencies.
Communication becomes a living system in itself, rather than just a tool, one that can evolve, adapt, and generate new possibilities.
Regeneration does not seek to sustain the status quo, it is an active, evolutionary process. Like any living thing, our stories need to adapt and evolve, responding to their environment. We’re invited to think of our brands as living expressions, rather than fixed identities.
When we design brand and communications this way, we create the conditions for renewal, where brand storytelling refreshes and re-energises audiences, including your own organisation. Effective brands continually offer new perspectives and deeper meaning, which keeps things fresh, interesting, and full of vitality.
2. Regeneration is an evolutionary process
3. Regeneration works with potential, not just problems
Most communication frameworks fixate on problem-solution models, instead of working with potential, which opens far greater possibilities. This shift from reactive storytelling to generative storytelling creates narratives that energise and inspire (and gives us all a much-needed break from the doom-scrolling).
Problems can activate us, but potential nourishes us, keeping us engaged and coming back. As Toni Cade Bambara put it, we need “to make the revolution irresistible.” Regenerative storytelling makes positive change feel magnetic and alive, drawing people in rather than overwhelming them with crisis fatigue.
“Many people believe that problem solving is the source of innovation. However, problem solving is by definition focused on addressing what exists and attempting to make it better. True innovation comes from reaching for the potential in something: its possible manifestations that don’t yet exist.”
— Carol Sanford, The Regenerative Business
4. Regeneration is place-sourced
Every brand and organisation is shaped by the place it exists within, not just geographically, but within social, cultural, economic, and ecological systems. When we recognise and honour this, our messaging stops feeling generic or abstract and starts carrying the distinctive flavour of its context. This creates a sense of belonging, connection, and authenticity that can’t be manufactured.
Language is powerful—it doesn’t just describe the world, it shapes it. We move beyond aggressive, extractive metaphors like ‘targeting’ audiences or ‘fighting’ a crisis.
Instead, we use language that reflects the living world. What if you were the ‘steward’ of a project rather than its ‘owner’? Small shifts like this create openings for different ways of thinking, feeling, and acting.
5. Regeneration is vitalising and alive
“There are so many fights, crusades, campaigns, so many calls to overcome the enemy by force. No wonder we apply the same strategy to ourselves. ”
— Charles Eisenstein, The More Beautiful World Our Hearts Know Is Possible
Instead of simply disseminating information, regenerative communication seeks to develop new capabilities within the system, enabling deeper levels of engagement, participation, and mutual learning.
This means designing from a place where, instead of treating audiences as passive recipients, we design content, storytelling, and engagement strategies that help people develop new ways of thinking and interacting.
We recognise relationships, patterns, and systemic leverage points, strengthening these connections and helping organisations see their role as part of a larger evolving whole.
6. Regeneration enables living systems to become more sophisticated and resilient
7. Regeneration develops capacities and capabilities in others
Every communication is an opportunity to expand understanding. Instead of broadcasting messages, we use questions and frameworks that invite deeper thinking. Communication is developmental—it can challenge, invite, or reframe.
Sometimes a situation calls for a gentle invitation; other times, a well-placed disruption. We work with the right tools to build the capabilities needed for transformation.
Regenerative communication seeks to not become purely transactional – it is participatory, reciprocal, and deeply relational. It tries to shift away from broadcasting from a singular source toward co-creating.
Recognising that meaningful engagement happens within a web of relationships. This means moving from authority to inviting partnership and collective intelligence, creating systems of active listening, feedback, and co-evolution, and designing interactions that add value and strengthen understanding and relationships.
8. Regeneration is relational and in partnership
“Knowledge is not a thing that can be owned - it is a living entity with which you have a relationship.”
— Tyson Yunkaporta, Sand Talk
9. Regeneration is nature-sourced
Communications must be created from a deep understanding that we are part of nature's living processes, not separate from them. This means moving beyond mechanical metaphors and templates to develop unique expressions that enhance the vitality and evolutionary capability of the whole system we're working within.
10. Regeneration uses a pattern mind
Patterns exist everywhere—in language, organisations, and ecosystems. We look for deeper patterns to understand what’s shaping communication and where shifts can unlock new possibilities. This approach helps create communications that resonate at a systemic level rather than just skimming the surface.
Instead of flattening complexity into simple slogans, regenerative communication helps people navigate it. The world isn’t black and white, and neither are the stories that move us. By embracing nuance, we craft more resilient, adaptive communications that can evolve alongside the systems they serve.
11. Regeneration embraces complexity
Curious about regenerating your brand and communications?
If you’re ready to explore how I can help you tell some new stories about your work, pick one of these options to get started:
Ideal if you’re curious but unsure where to begin. We’ll explore where you are, what you need, and whether my services in regenerative communication are the right fit.
If you’d rather jot down a few thoughts and have me take a look, fill out the form below and I’ll review to see if and how I can help, then get back to you with next steps.
Regardless of whether my services work for what you need, hopefully I can help point you in the right direction.
Share some details about you and your work
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Let’s connect for a 45-minute discovery call to explore your needs and see how regenerative communication can support your work.
This is a chance to clarify where you are at, what you’re looking for, and map out a potential plan of action. Whether you’re ready to dive in or just exploring options, this call will help define your next steps.